AI in one day

“Don't teach the car mechanics,but tell me how to drive and deal with the garage”


The implications of Artificial Intelligence are far reaching, it will change, or better is changing, the way we work, learn and communicate.It will transform the way businesses are run and open up new opportunities for innovation. It will transform government and society.As a business manager you must understand the consequences of this development for your organisation. And it affects all aspects of your business, not just technology.Understanding of AI strategy and roadmap is essential to make AI to work for your organisation, no matter if you are a large or smaller company.Missing out on AI will hold you back in competitive advantage.


AI in one Day has the following modules:

  • Technology setting of AI
  • Terminology and framework, definitions, relations
  • Different types of AI, use cases, examples
  • Data as fuel for machine learning
  • Machine learning, deep learning (no tech-speak!)
  • AI Strategy and roadmap
  • Projects, how do you run an AI project
  • Ideation of AI use cases and business case
  • Organisational model and best practices
  • Roles and capabilities in the team and Business translator
  • Data and AI maturity, assessement of organisation
  • Make or buy decision of AI technology
  • Ethical aspects of AI

For whom?

All (senior) business managers and directors that need or want to understand this facinating technology, and want to explore the possibilities or want to jump start their organisation. Executive and non-executive boardmembers that want to understand the implications, risks and consequences, as sparringpartner for management.


A full day, interactive, video-packed masterclass that will inspire for and instruct how to start with AI, exercises to make you think as a data scientist and toolbox to use in your business. Open enrollment or inhouse classes limited to 10 persons for maximum involvement.The masterclass will be provided in English or Dutch, depending on the audience.

In-company masterclasses are tailored to company specific desires, please contact: Reinier, phone 06 5319 5513, email


The open enrolment masterclasses are to be held in locations that will be determined, centrally in The Netherlands. Easy to reach by car and public transport. Convenient starting and closing times.




»Walk-in: 9.00 – 9.30
»Coffeebreak 11.00 – 11.15
»Lunchbreak 12.30 – 13.15
»Teabreak 14.30 -14.45
»Snack 16.00 – 16.15
»Drinks 17.30 – 18.30


Reinier van den Biggelaar

Reinier van den Biggelaar is managing partner of BastaGroup and Director Data Science & AI at ORTEC. Herewith he combines the Digital Transformation capabilities of BastaGroup with the Mathematical and Algorithmic capabilities of ORTEC.With BastaGroup, Reinier has worked for a multitude of public and private organizations as AkzoNobel, Philips, Heineken and Dutch Tax Authority. He worked for Apple, has been involved in eCommerce and Internet of Things start-ups and is the driving force of the digital transformation practice in BastaGroup.Reinier has a MBA from Erasmus University Rotterdam. He is a frequent lecturer for management teams on ‘Digital Transformation for managers’ and ‘Artificial Intelligence for managers’. He is a regular guest lecturer for MEIRC Plus training in Dubai and Gulf region on these subjects.


For in-company masterclasses, the investment is € 5.150.- (ex VAT, max 10 pers.)Please contact Reinier van den Biggelaar at 06 5319 5513.For the open enrolment masterclass, investment is € 975,- (ex VAT, max 10 pers.) per participant, including all lunch, drinks, snacks and digital binder with relevant reading documents and toolbox with directly applicable AI tools.


For the open enrollment masterclass, please send an email with name, company name, and billing address data to Marie Louise at You will receive a PDF invoice by e-mail, and if you pay it by return, your seat is guaranteed.


If you are unable to attend, you may send a replacement. If you want to cancel, please do so at least 2 weeks before the start of the masterclass by sending an email to Marie Louise at Cancellations within 2 weeks of startdate cannot be refunded.It may be possible that masterclasses are rescheduled for practical reasons. In that situation the participant can join with priority or request a cancellation with the refund of full payment.